Franciacorta, Italy's answer to French Champagne hails from a small land in Lombardy. Oscar Farinetti - Eataly's founder - toasted with the press to Prime Minister Mario Monti’s sake, raising a cup of the finest ‘bubbles’, or ‘bollicine’, as Italians call them.
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Italy in 2010 was the biggest exporter of wine in the United States, the largest market worldwide both in terms of volume and value. Vinitaly in the World analyzes the keys to this success and how it can be maintained finding ways to innovate, taking advantage of opportunities arising from new technologies and trends.