60 years ago the FIAT 500 was released in Turin, Italy. Today, it continues to be one of the most popular automobiles in the world, famous for its signature compact profile, economic pricing, and fuel efficiency. Upon its release in 1957, the FIAT 500 changed the compact car segment forever, and after years of trails and tribulations, the renowned FIAT 500 drives better than ever.
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Fiat 500 Abarth's Ad has boosted the traffic to the model-related webpages: sex still sells, even if American ladies are #NotBuyingIt on Twitter. When comparing Fiat/Chrysler's marketing campaigns for the Italian and American markets, a blunt contradiction arises.
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Sergio Marchionne accepted the nomination to become the new Italian chairman for the the Council for the US and Italy, the binational non-profit organization founded in Venice in 1983, which brings together men and women from both countries in banking, business and diplomacy
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Now everyone in the U.S. is looking at Italy’s “cutting-edge technology,” as U.S. President Barak Obama said this past week in Washington. They are looking at Italy because they “have achieved what no one in Detroit could,” namely, they took “a company on the verge of collapse and made it profitable.” Marchionne has a new challenge...