This winter, Eataly NY and Chicago will be featuring a Tuscan theme throughout their stores in honor of the annual Carnival. The opening press conference in New York, held at the School of Eataly Flatiron, saw the participation from The Region of Tuscany that included Maria Lina Marcucci, President of the Foundation of the Carnival of Viareggio, and Alberto Peruzzini, Director General of Tuscan Tourism Promotion.
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Eugenio Magnani, director of the Italian Government Tourist Board, in the company of Hon. Natalia Quintavalle, Consul General of Italy in New York, Alberto Perruzzini, director of the Regional Agency of Tourism Toscana and James Bradburne, director of the Palazzo Strozzi Foundation, presented Destination Tuscany 2014, a special event organized by Regione Toscana to re-introduce the beloved tourist destination and its new opportunities and novelties