Zesty Kraft (Los Angeles)
Italian ads for the foreign market by Rana pasta
San Pellegrino’s mineral water and orange soda
Polpettas (Curtiba, Brazil)
Mafia-based ads for the “Italian” restaurants Cosa Nostra (Mérida, Mexico)- Good life, beautiful women, and delicious food—Italians are often depicted as classic Latin lovers. Even foreign brands use this stereotipe to promote Italian- sounding products.
Using The Godfather to sell Peroni beer in Sweden.