- Matteo Renzi, President of the Provence of Florence, and Riccardo Strano, Director of the North America division of ENIT (Italian Tourist Board)
- Antonio Preiti, Director of Florence Tourist Board
- Meryl Levitz, President and CEO of the Greater Philadelphia Tourism Marketing Corp
- James Bradburne, Director General of Fondazione Palazzo Strozzi
- Riccardo Strano, Director of the North America division of ENIT
- The Conference